Category: Real Estate Marketing

It’s been a wild real estate ride over the last few years. After a red-hot market characterized by very low interest rates and frenzied bidding wars, mortgage rates increased to their highest level in more than 20 years. The average rate for a 30-year mortgage more than doubled between August 2021, when it was just 3 percent, and October 2023, when it reached 8 percent. Rates were hovering at around 7 percent as of April 2024. As you might imagine, this trend has led to a slowdown in buying activity.…

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As of March 29, the San Francisco-Oakland-Fremont metropolitan area was the fourth-hottest housing market in the country. The Bay Area metro had a 90-day average Market Action Index score of 61.19, according to data from Altos Research. In comparison, Seattle-Tacoma-Bellevue, the top-ranked metro area, had a score of 64.53. Altos considers anything above a Market Action Index of 30 to be a seller’s market. While the San Francisco-Oakland-Fremont housing market may be decently hot, local real estate agents feel that it could be hotter. “There has been a little bit…

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We’re not going to tell you where to go to find a real estate investment loan or good building contractor; you can find recommendations in those areas almost anywhere. Instead, we’re going to focus on the best real estate websites that make it easier to perform due diligence when researching properties and simplify the process of finding, vetting, and managing tenants. A website is a key tool you can use to find real estate for sale. They are also an ideal place to share listings if you are a seller…

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Nearly 2,500 homeowners in California who sold their homes to Opendoor Labs are getting payments from a $62 million settlement after the FTC found they were deceived by the company’s marketing claims. The Federal Trade Commission’s online settlement tracker says California home sellers are getting a median refund of $1,553 after the company “tricked them into thinking that they could make more money selling their home to Opendoor than on the open market.” An FTC investigation found that home sellers who used Opendoor actually lost money. “In reality, most people…

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